There is a specific Starbucks in Pasadena that I absolutely adore. I go there all of the time. In fact, there are many closer … much closer … but I still drive the extra miles because they know my name, my favorite drink and tidbits about me. They make me feel special.
I doubt it [...]
Continue Reading →Happy new year! This is my first post of 2012. I hope your new year is starting out with lots of love and surprises. We can never get enough of those.
For me, I’ve been catching up on television shows. I’m know that I’m a late bloomer for the following, but I’m all done! [...]
Continue Reading →So, you have a Facebook Page, Twitter account, blog and maybe a YouTube channel. What’s next?
The allure of social media is strong. We’re now able to connect with clients and build exposure without having the expensive costs of traditional marketing. Unfortunately, there are so many social media options out there … and the number [...]
Continue Reading →Just slightly over a year ago, I shared with the public just how many wedding inquiries I was getting a day (roughly 2 per day). The recipe for that conversion was a combination of many things. I discussed a slew of strategies, but the main one that I’m SUPER PROUD to see practically everyone applying [...]
Continue Reading →Preface: this is a long post, but worth reading. I was watching Creative Live with Jasmine Star and was inspired to write this post. Her credit is below.
Let’s say that Lady Gaga was getting married. Gaga picked three photographers she really liked, you included. Her time is valuable, so she invites all three [...]
Continue Reading →How many times…I lost count…where I’ve seen a generic about page like this…
My name is [name]. I picked up my first [camera] at age [number]. I have been shooting [type of craft] photography for [x] years! …
[hit snooze button]
Here are 7 ways to have an awesome about section!
1. Promote Transparency [...]
Continue Reading →I know it’s last minute notice, but I will be speaking this Thursday at OC SmugMug meeting!
Date: 04-22-10 at 7pm
Topic: Understanding Your Target Audience
Address: Mesa Verde Country Club
3000 Club House Road
Costa Mesa, CA 92626
In marketing, before any product or service is promoted, [...]
Continue Reading →Last Friday, Greg Bumatay invited me to speak at Cypress College amongst some of industry’s greats. I was very flattered.
I do not speak publicly very often. One of my greatest fears is an empty room. Some supporters promised to come to calm my nerves – thanks Julie, Rob, Jesse, [...]
Continue Reading →Okay, the nationwide SEO workshop was a big success! I understand that many of you could not make it, which is why I have the instant download DVDs available soon.
I mentioned that the videos will be ready December 1st, but I have to postpone it to Thursday 12pm PST (December 3rd) because I [...]
Continue Reading →How do you market your business? There are many ways to market yourself, but you can read about how I did it below.
Two months ago, I had the privilege of sharing what I had learned about strategic online marketing with many photographers ranging from top 10 in the world to those with less than [...]
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