So, you have a Facebook Page, Twitter account, blog and maybe a YouTube channel. What’s next?
The allure of social media is strong. We’re now able to connect with clients and build exposure without having the expensive costs of traditional marketing. Unfortunately, there are so many social media options out there … and the number [...]
Continue Reading →Is there a site that you have bookmarked and never missed reading a post? Hopefully, Tofurious makes the cut (insert winky face).
What is it that compels you to return?
Generally speaking, it’s because of good content. Content comes in all forms.
Education Comedy Inspiration / Motivation
… or it can be a [...]
Continue Reading →Everywhere I go, I see visuals for “like” us, follow us, or scan our QR code. This ubiquitous broadcasting at readers can become desensitizing. And upon landing on their pages, except a few, there is a lack of engagement.
Am I alone on this?
Photo by NTS
Is it wrong for brands [...]
Continue Reading →In October 2009, I was in New York for PPE. I got a text message from Mike Colon asking, “Hey! Do you want to meet Grace Ormonde?”
Duh. The magazine company is only the benchmark for luxury weddings. At first, I thought he was pulling my leg.
I miraculously arrived at Mandarin Oriental Hotel on [...]
Continue Reading →“If this goes through, Lawrence, I guess they’ll have to shave a few hours from afternoon tea,” giggled Grace.
The air was filled with romance drawn from scenes of The Beatles, Frank Sinatra and other Greats walking through the same opulent lobby. The Plaza Hotel is the quintessence of elegance, which was the [...]
Continue Reading →Yesterday, I wrote a blog post regarding “2 Simple Ways to Gain Customer Loyalty” and ended it with a question – would anyone be interested in me writing about the psychology behind pricing and packages?
Immediately I got phone calls, text messages, tweets, facebook comments and etc. all expressing interest!
Side note: I’m going [...]
Continue Reading →Everyone loves gifts. Everyone loves surprises. What’s even better is a surprise gift. It’s only natural.
In business, I encourage a model called, “under promise, over deliver.” By leaving customers with a positive indelible impression, you will be remembered for future work.
I got an idea from Goli – a salon director [...]
Continue Reading →McDonald’s Corporation is probably the most powerful fast food chain in the world, so obviously they’re doing something right. Let’s dissect this giant’s current moves.
For those who have been exposed to McDonald’s recent commercials, they’re pushing for Mini Meals, which are essentially Happy Meals in disguise (minus the toy). The first question is why. [...]
Continue Reading →If there was a competition at WPPI for not the prettiest booth, I would win hand’s down! I’m just glad that they still let me do my thang.
PROMISE – next year it’s going to be wicked. I have some insane, never done before, type ideas.
For those who missed out, I was doing [...]
Continue Reading →Amidst the organized chaos of eager photographers poking into every booth all trying to get the host’s attention simultaneously, I decided to go a different route.
To my right, there will be a plasma tesla ball. To my left, there will be a kitchen timer. In front of me, I will have a 5-minute one-on-one [...]
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