Although it’s debatable between the benefits of a Personal Page versus Like Page for business, I strongly feel that the former still holds great value as we build relationships with clients in an intimate way. For example, Facebook Personal Pages allow you to see clients’ updates whereas a Like Page can only push information outwardly. [...]
Continue Reading →As of this week, Facebook decided to change yet another aspect of its social network. I’m not complaining It’s generally for the better.
Have you ever seen an ugly Facebook Business or Personal page URL? It might look something like http://www.facebook.com/pages/Tofurious/220354592565.
In the past, Facebook required a minimum of 25 Likes before you [...]
Continue Reading →One of my favorite television shows is Iron Chef with Alton Brown. It’s a food competition between Iron Chefs (resident chefs) and challenger chefs over a themed secret ingredient, which is revealed in the beginning.
Judges determine the winner by scoring entrees on taste, plating (design and looks of presentation) and originality. [...]
Continue Reading →In the recent past, PageRank (PR) was the crucial factor in determining a website’s importance, thus influencing its placement in search results. Real-time information was then factored into the algorithm with the rise of Twitter and Facebook’s “like” button.
As of yesterday, we have Google’s newest suggestion tool – Google +1. I’m guessing it’s [...]
Continue Reading →With the integration of iframes for Facebook Fan “like” Pages, users are able to create custom content even with javascript!
These landing pages are especially important because it helps users preface potential subscribers as to what to expect. To kick it up a notch, I added tabs to my facebook landing page to prime [...]
Continue Reading →There are certain reasons why I love a personal Facebook Page. However, in some situations, a “like” page comes in pretty handy.
If you think about it, the whole point of social media is for people to connect with other people, thus the prefix – “social” As people, we like to build relationships Relationships stem [...]
Continue Reading →“I love my job.” You might see many wedding colleagues tweeting or facebooking this every weekend. Sweet.
Yeah, they love it because they have a consistent business, wonderful clients and bottom line well-paying jobs.
You don’t have that?
Let’s see what they are doing that you are not.
Building a service-based business [...]
Continue Reading →A few days ago, I had a Tofurious fan email me asking how to use social media to get more business – namely Facebook. From my understanding, he was relying on a facebook fan (business) page and not a personal page.
Me: Why a fan page?
Him: Because everyone told me [...]
In this day and age where life flickers in 140 characters or less, chances are no one is going to read your blog posts…or mine.
Additionally, many social media mediums – such as Twitter – may not have metrics installed to monitor the effectiveness of a mention. Thus, links to blog posts or websites are [...]
Continue Reading →George Varanakis (WPPI and Rangefinder Executive Vice President) emailed me (along with many others I presume) to offer a 50-word thought on the state of the industry in the next five years. The following is what I submitted.
Influx of inexpensive DSLRs will create waves of new photographers entering the professional industry. That coupled [...]
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