Photography Marketing Tips Free Blog Theme » ann hamilton

Finally…the DVD Release: Tofurious SEO Workshop and Blogging Strategies

Lawrence — Tue, 24 Nov 2009 20:37:23 +0000

How do you market your business? There are many ways to market yourself, but you can read about how I did it below.

Two months ago, I had the privilege of sharing what I had learned about strategic online marketing with many photographers ranging from top 10 in the world to those with less than 10 months in business.

My workshop focused on two items:

SEO (Search Engine Optimization) – being found on Google
Blogging Techniques – converting traffic into inquiries (examples)

Reasons Why I Chose SEO

The traditional form of advertisement (word of mouth) is only effective amongst the current client base. Outside that circle of influence, there is a large audience that is untapped. The goal is to be found by those who do not know you.

Why This?

There is probably a ton of options out there all claiming to be SEO experts, but when it all boils down, I can prove it with my inquiries and online ranking. Plus, it’s more than just SEO that makes a sale.

Being found is only half of the battle. The rest is strategic marketing (sample) through blogging, which will convert traffic into clients.

Some Testimonials

I didn’t have the chance to put together everyone’s testimonials, so it’s incomplete and a bit scattered.

Lots Of My Heroes

Aaron Dieppa, Becker, Ann Hamilton

Jasmine Star

Gene Higa, Keats Elliot, Catherine Hall

Dane Sanders

Sara France, Jose Villa

Mike Colon

Robert Evans, Doug Boutwell, Shaun Austin, Peter Garr, and more…

Catherine Hall

Tiffany Fosnight (Adeline & Grace Photography)

Doug Boutwell (Totally Rad Actions)

Kameron & Lyndsay (Shooting Gallery)

Kara Schultz

If Interested…

There will be a digital download coming very very soon so subscribe!

SEO Volume I and Volume II
Blogging Techniques (sample)

Invest into your business by arming yourself with new marketing strategies (auspiciously for the new year).

Sincerely,

Lawrence Chan

P.S. If there is one thing you could get for XMAS, what would it be? My Honda Civic is looking a bit bleh… Hmmm…

Lighting Workshop

Lawrence — Mon, 08 Jun 2009 13:27:26 +0000

Greetings,

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Thank you everyone who could make it out! We had local photographers from Orange County to super cool ones from far away – San Francisco, San Jose, San Antonio(Texas).

Due to overwhelming interest, the beginner’s workshop sold out in a few hours. Intermediate and advanced ones coming in the near future. They will be much smaller than this one because of the technical aspects of learning creative lighting.

Beginners – 3 hours

Understand what equipment to use
Get a feel of the difference between studio strobes and mobile lighting kits
Locate sources of ambient light and how to angle / compensate for them

Goal: Student will be able to setup a 2-3 point lighting scenario and properly calibrate for subjects

Intermediate – 5 hours

Learn how to frame an image effectively
Use of harsh / creative shadows
Understand how to reflect or deflect light
Play with ring lights, barn doors, honeycombs, grids, etc.

Goal: Student will be able to use creative lighting setups and calibrate for virtually any scenario in a matter of a few minutes

Advanced – 5 hours

Must have strong grasp of lighting
Use of snoots for pin-point lighting
Advanced level post production
Learn how to fashionably pose subjects

Goal: Student will be able to book badass gigs based on flippin’ sweet lighting setups

Models Information

Need a model or makeup artist? In fact, they can even do their own makeup and hair so it saves you the trouble!

Tracie Cotta – model / makeup artist

http://traciecotta.com

http://modelmayhem.com/ivebeenshot

traciecotta@gmail.com
@traciecotta

Kyuri – model

http://www.modelmayhem.com/880296

headcase.kyur@gmail.com

Some Student Work

The first image (my fave) is by Jenny Liu Photography (Orange County photographer)

All images taken at Ritz Carlton (Laguna Niguel) after marketing workshop

Cheers,

Lawrence

P.S. You all ROCKED! Just too bad, I did not take any pictures myself boo…

Ann Hamilton’s Cash and Chloe

Lawrence — Wed, 03 Jun 2009 20:19:27 +0000

Hello,

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Just wanted to share with everyone who did not see Ann Hamilton‘s new bundle of joy – Cash and Chloe. The two pugs are super adorable. They look like tiny pillows of softness.

Here is a video followed by a slideshow of images. I will upload more videos when I get the chance.

My favorite images are the ones of Cash trying to pull off my sock and sniffing Gene‘s butt.

[mbspremium slideshow=1]

I was over in San Francisco for the weekend to do the private workshop for a select few SF wedding photographers.

So so so cute,

Lawrence

P.S. I heart dogs.

San Francisco Wedding Photographers | Private Workshop

Lawrence — Sat, 30 May 2009 03:25:09 +0000

Hello everyone,

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If you are a BRIDE, please check out some of the top San Francisco / Napa Valley wedding photographers [in the world].

Did I ever mention that I normally live under a rock? Coming to San Francisco to do a talk to some of the world’s top wedding photographers was quite frightening. I had to prepare all week for this private workshop. I will elaborate more on this, but here were the attendees! A special thanks to San Francisco wedding photographer Gene Higa for graciously lending his beautiful home for us to use.

Overall, it was a pleasure to be working with these San Francisco based wedding photographers. Please check out their wedding photography websites as they are inspirational!

Everyone got one of of these cool leather portfolios! After a five hour workshop, I am beat.

Images courtesy of Lan Bui

Here is a little plug for some other San Francisco based wedding photographers:

Kameron Olds – http://shootinggalleryphoto.com/blog

Ashley Summer – http://ashleysummer.com

Sara Goetz – http://saragoetzphotography.com

Outtie,

Lawrence

P.S. Gene’s house is really really really nice. It is very cozy. I could fall asleep here.

WordPress Slideshow Plugin

Lawrence — Fri, 03 Apr 2009 08:19:57 +0000

Howdy,

ANNOUNCEMENT:

The plugin is done! Please visit here

My buddies at Made By Simple created a trial plug-in for WordPress. Here are the limitations:

limited images
limited sizes (small and large)
MBS tag

The future version will have unlimited images and there will be more sizes to pick from to fit your blog. This is an awesome addition because you do not have to individually add 80+ images or something anymore. Just add one line and it magically makes you a slideshow – can’t complain about that!

By far, the coolest feature is FULL SCREEN! Imagine your brides or clients looking at their images as a screen saver. This is definitely wicked – agree? Just make sure to upload larger sized images like 1600px wide and etc. It is based off a 3:2 ratio so standard 35mm cameras.

[mbspremium slideshow=1]

The images are from a recent trip I took to San Francisco where I photographed Aaron Dieppa’s engagement session with his spunky and beautiful fiance Barbara “soon to be” Dieppa.

We were very fortunate to have Gene Higa and Ann Hamilton come along with us! Just from watching the two of them shoot, I learned so much!

Anyway, you can get your own slideshow plugin from http://wordpress.org/extend/plugins/made-by-simple-slideshow

Make sure to import the zipped file through WordPress’ dashboard and follow the instructions from the link above. You can also rearrange pictures by hitting the “gallery” tab after uploading. The premium version is coming out shortly per our last conversation.

I will be heading to a wedding in San Jose tomorrow and then to Vancouver, so I will be gone for over a week. I know you all will miss me dearly (I hope haha), so please do not email me questions about how to use the plug-in. Read the instructions!

I will, however, make tweets so follow me on twitter – @tofurious as you know I will post pictures about my dining experiences hehe!

Also, please please please subscribe because my list is a little small and it makes me glum.

Have a good weekend,

Lawrence Chan

P.S. Please retweet to spread word –
RT @tofurious check out this awesome WP slideshow plugin! http://bit.ly/XFXsD

P.P.S. Got suggestions? Twitter / email me!