Someone raised a concern last week about me never giving the answers to my marketing strategies. On the contrary, the answers are always there.
This is what I suspected this person wanted to know – “I want to know how you did it, so that I can replicate it.”
I can tell you all how I run my wedding photography business from start to finish, but that won’t do anyone any good. Why? Simply because you’re not me. And I’m not you.
What’s more valuable is understanding why I do what I do. If you know the strategy behind my decisions, you can repeat it throughout every step. And into other businesses too! And in life! I mentioned earlier that marketing is sociology. And as culture and tastes evolve, so does marketing, but the universal laws stay constant (as long as we continue being human). Know that and you’ll find success.
I promise to give as many examples as possible to provide clarity, but sometimes we all need to pull a little weight on our own to find the answer that fits you.
What I want you to do now…
- If you’re ready to find answers, please share it with the Retweet button below or via facebook.
- If you want to review my previous marketing strategies or tactics, read these posts.
- Got a burning question? Comment below and someone will reply (maybe me).
See you where the action happens,
Lawrence Chan
P.S. Running a business is tough, but commendable. You will most certainly have questions; I still do. And it’s okay if you do not have the answers right now because you will eventually come into realization of it in the future. It’s a beautiful “aha” moment!
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I have been getting many inquiries for 2011 weddings, but have only booked 2 weddings for 2011 so far. The most common reply from the bride is “We love your work, but your prices are over our budget.” When a client inquiries, what is your process before you finally book them? Do you send prices immediately after they inquire? Do you call them before you send prices?
Make sure you have read this article about pricing strategy.
1. If your prices are deemed too high, then either it really is or they’re not your target audience; usually it’s the latter.
2. By sending immediately is the same thing as having it posted online in the first place :) Have them call you first.
Hi Lawrence, been reading your blog all morning, been MIA for awhile and been catching up on all your postings… I have a co-worker who taught me something I will never forget about learning ‘why’ it is what it is and learn how to apply it based on your needs and creativity, and don’t just “do” to do and copy others. Something I notice is…how you apply strategy to your business is also very similar to how you apply strategy to your life… Can’t wait to see you soon at the Mixer…
-Vivian Tran
AllMadeUpTeam.com
Orange County Makeup Artist
[...] So before you do something, ask why. Don’t just do it because everyone else said to. In fact, question what I say [...]