I will be speaking about “Understanding Your Target Audience” at Cypress College this Friday. As a marketing consultant, after having a clear objective, understanding one’s clients is probably the next most crucial step.
This presentation is catered for photographers of all kinds [and other forms of businesses, really]. Additionally, I will touch briefly on social media and how it can be used to maximize your reach with your target audience.
In fact, a lot of what I will share this week contains the preliminary assessments that I used when consulting for WPPI and Grace Ormonde Wedding Style Magazine.
Date: Friday, April 9, 2010
Time: 11:00am – 9:00pm
Location: Cypress College – TechEd 1 2nd floor & College Complex L-216
9200 Valley View Street
Cypress, CA
MAP
Cost: Free
Additional Notes
I have conducted a similar presentation at SD Shoot Out and LA SmugMug before, but for those wondering if I changed the presentation – yes just a bit. I will be discussing …*drum roll* …the possible decimation of your business through variant competition. That should be interesting!
Also, there will be a slew of other speakers! For the schedule of speakers, please visit –
http://cypresscollege.wordpress.com/schedule/
HUGE Thanks To Greg Bumatay
When you get the chance, do send your love to Greg Bumatay for arranging this. He is a wonderful person and phenomenal photographer in OC.
Who’s going?
Lawrence Chan
P.S. Yesterday I ate “La Diabla” from Cook’s Tortas on an empty stomach (with no beverage) and had a terrible stomach ache. I was doing it to train my belly for Orochon Ramen in LA. What a complete fail.
P.P.S. For those going to Grace Ormonde’s book tour parties, I will be attending Beverly Hill’s and San Francisco’s! If I get drunk from too much champagne, no pictures please…let alone on Facebook.
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Nice one Lawrence! Rock it! Hope your talk is amazing and makes a real difference for those students! You should see if you can record it and offer the recording as a little “repurposed” bonus for other products you create in the future!
Cheers,
Tobin
I’m looking forward to seeing you speak at the Cypress College Photo Expo. It looks like there will be a lot of great speakers assembled there. I can’t wait!
Hey Lawrence. Really looking forward to hearing you speak tomorrow. i can’t wait! It’s really great that you can come out and speak at our school. see you tomorrow!
Gary
[...] P.S. I’ll move it to its own domain if it gets popular. In the meantime, the money saved will go towards a delicious lunch / dinner tomorrow at Cypress College! [...]