How do you market your business? There are many ways to market yourself, but you can read about how I did it below.
Two months ago, I had the privilege of sharing what I had learned about strategic online marketing with many photographers ranging from top 10 in the world to those with less than 10 months in business.
My workshop focused on two items:
- SEO (Search Engine Optimization) – being found on Google
- Blogging Techniques – converting traffic into inquiries (examples)
Reasons Why I Chose SEO
The traditional form of advertisement (word of mouth) is only effective amongst the current client base. Outside that circle of influence, there is a large audience that is untapped. The goal is to be found by those who do not know you.
There is probably a ton of options out there all claiming to be SEO experts, but when it all boils down, I can prove it with my inquiries and online ranking. Plus, it’s more than just SEO that makes a sale.
Being found is only half of the battle. The rest is strategic marketing (sample) through blogging, which will convert traffic into clients.
I didn’t have the chance to put together everyone’s testimonials, so it’s incomplete and a bit scattered.
Lots Of My Heroes
Aaron Dieppa, Becker, Ann Hamilton
Gene Higa, Keats Elliot, Catherine Hall
Sara France, Jose Villa
Robert Evans, Doug Boutwell, Shaun Austin, Peter Garr, and more…
Tiffany Fosnight (Adeline & Grace Photography)
Doug Boutwell (Totally Rad Actions)
Kameron & Lyndsay (Shooting Gallery)
There will be a digital download coming very very soon so subscribe!
- SEO Volume I and Volume II
- Blogging Techniques (sample)
Invest into your business by arming yourself with new marketing strategies (auspiciously for the new year).
P.S. If there is one thing you could get for XMAS, what would it be? My Honda Civic is looking a bit bleh… Hmmm…