How do you market your business? There are many ways to market yourself, but you can read about how I did it below.
Two months ago, I had the privilege of sharing what I had learned about strategic online marketing with many photographers ranging from top 10 in the world to those with less than 10 months in business.
My workshop focused on two items:
- SEO (Search Engine Optimization) – being found on Google
- Blogging Techniques – converting traffic into inquiries (examples)
Reasons Why I Chose SEO
The traditional form of advertisement (word of mouth) is only effective amongst the current client base. Outside that circle of influence, there is a large audience that is untapped. The goal is to be found by those who do not know you.
Why This?
There is probably a ton of options out there all claiming to be SEO experts, but when it all boils down, I can prove it with my inquiries and online ranking. Plus, it’s more than just SEO that makes a sale.
Being found is only half of the battle. The rest is strategic marketing (sample) through blogging, which will convert traffic into clients.
Some Testimonials
I didn’t have the chance to put together everyone’s testimonials, so it’s incomplete and a bit scattered.
Lots Of My Heroes
Aaron Dieppa, Becker, Ann Hamilton
Jasmine Star
Gene Higa, Keats Elliot, Catherine Hall
Dane Sanders
Sara France, Jose Villa
Mike Colon
Robert Evans, Doug Boutwell, Shaun Austin, Peter Garr, and more…
Catherine Hall
Tiffany Fosnight (Adeline & Grace Photography)
Doug Boutwell (Totally Rad Actions)
Kameron & Lyndsay (Shooting Gallery)
Kara Schultz
If Interested…
There will be a digital download coming very very soon so subscribe!
- SEO Volume I and Volume II
- Blogging Techniques (sample)
Invest into your business by arming yourself with new marketing strategies (auspiciously for the new year).
Sincerely,
Lawrence Chan
P.S. If there is one thing you could get for XMAS, what would it be? My Honda Civic is looking a bit bleh… Hmmm…
I signed up for thebschool 99% for what you have to say! Thanks man!
I signed up for thebschool 99% for what you have to say! Thanks man!
Love the videos and what the workshop taught me! Thanks for everything Lawrence, you still need to come back to lovely Chicago in the spring, it’s really awesome here late April/early May!
Love the videos and what the workshop taught me! Thanks for everything Lawrence, you still need to come back to lovely Chicago in the spring, it’s really awesome here late April/early May!
If you can’t make it to the workshop, definitely pick up one of the DVDs, it’s worth your while !
If you can’t make it to the workshop, definitely pick up one of the DVDs, it’s worth your while !
Really looking forward to the DVD, thanks Lawrence!
Really looking forward to the DVD, thanks Lawrence!
Lawrence, your workshop is way up there on the things I want for Christmas. But, I gotta say, I’m with you on the car thing… :)
Lawrence, your workshop is way up there on the things I want for Christmas. But, I gotta say, I’m with you on the car thing… :)
YAY!!! being in Australia I can’t begin to tell you how happy I am about the DVD, can’t wait, it’s definitely on my Christmas list (though I have just sold my car and do need to find a new one)!!
YAY!!! being in Australia I can’t begin to tell you how happy I am about the DVD, can’t wait, it’s definitely on my Christmas list (though I have just sold my car and do need to find a new one)!!
Wishing I was going!
Wishing I was going!
YAY!!! being in Australia I can’t begin to tell you how happy I am about the DVD, can’t wait, it’s definitely on my Christmas list (though I have just sold my car and do need to find a new one)!!
YAY!!! being in Australia I can’t begin to tell you how happy I am about the DVD, can’t wait, it’s definitely on my Christmas list (though I have just sold my car and do need to find a new one)!!
You guys are going to love it! The San Francisco workshop felt like Christmas all over again! Thanks Lawrence!
You guys are going to love it! The San Francisco workshop felt like Christmas all over again! Thanks Lawrence!
Can’t wait for dvd either.
Can’t wait for dvd either.
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Is your DVD still available for purchase? Do you have a new version of it?
It’s been converted to an e-book. See the blog for details.