So, you have a Facebook Page, Twitter account, blog and maybe a YouTube channel. What’s next?
The allure of social media is strong. We’re now able to connect with clients and build exposure without having the expensive costs of traditional marketing. Unfortunately, there are so many social media options out there … and the number is increasing.
If you’re like me, I like to maximize my time and effort. I simply want to know what works best — creating quality content to build lasting relationships and establish a strong position in your market.
Achieve perfect exposure for your photography business with a well-considered social media marketing program. Use these online engagement tools to explore your customers’ wants and needs, likes and aversions, decision triggers, and more, and earn brand advocates by delivering images, tips and insider information that makes them swoon.
Lawrence’s comic wit coupled with marketing expertise takes you behind the scenes to understand how to reach your market …
This book is a must read for those that want to tap into the formula for converting “looky-loos” into paying clients who [then] turn into evangelists for your brand, business or cause.
- Develop a strong marketing strategy to achieve your business goals
- Zoom in on your best customers and most promising prospects
- Explore the pros and cons of specific social media channels
- Understand the vital skill of listening
- Find out how and why to promote the luxury angle of photography
- Discover how to inspire brand evangelists through social media
- Learn important survival tips for your social media program
| Listen to your audience and learn what they love, hate and couldn’t care less about. | Create content that resonates with your market and supports your niche position. | Convert your fans, friends and casual readers into clients and advocates. | Evangelize your brand with passionate followers who’ll spread the good news of your work. |
In addition to the powerful strategies illustrated in this book, I was fortunate enough to have friends in the industry — Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde — whom offered valuable advices through different perspectives.
Bulletproofing Efforts
We all know how fast social media changes. Remember MySpace? Social media are platforms. Although some have advantages over others, the strategies are virtually the same.
Understanding this concern — what if I build up my Facebook following and it one day collapses? — I dedicated an entire chapter to methods in securing your digital space in the event of a change of mediums.
Many of the successes I’ve had this far in the short time I’ve been in business I attribute largely to the marketing strategies and knowledge I’ve gained from reading Lawrence’s Tofurious blog and most recently the Social Media Marketing for Digital Photographers book.
After reading it you will undoubtedly think differently about how you market your business and your business will in turn be better for it.
Read The Introduction
Download the Introduction (PDF) to see if you like the writing style. Read a few blog posts to see if you like the content.
Lawrence outlines the way photographers can create an avid following and attract potential clients using the tools such as Facebook, Linked In and Twitter. Using his signature dry sense of humor, Lawrence uses examples of well known brands and provides parallels on how a digital photographer can apply these marketing strategies to their own businesses.
I picked up many valuable tips to use in my own business as well as insights on my own motivations as a consumer. I’ll for sure be re-reading this one a few times so I don’t miss any nuggets of wisdom.
Where to Get It
Amazon, Barnes, Walmart and other retailers all carry the book in stock. However, I’m a fan of Kindle, so all of my books go through them. Alas, the Kindle version is still be converted, so hard copy for now.
Lawrence has a very unique and keen insight on consumer habits, and does a great job of guiding the reader on how to utilize social media as an effective marketing strategy for growing your business.
If you’re like me and have wondered how to do this, then this material will probably be just what is going to help you, and educate you on how it all works. I was very impressed by his ability to allow us to see “behind the curtain” and understand the mechanism that motivates consumer habits, human behavior, and how to use it to attract quality clientele. Big thumbs up!
Sincerely,
Lawrence Chan
P.S. I’m working on a surprise for those who leave a nice comment on Amazon. I believe in positive reinforcement 
From my perspective: If photographers were “Jedis” and marketing the “lightsaber,” Lawrence Chan [would] be Qui-Gon Jinn whom with maverick and unconventional methods will teach us the proper use of the (marketing) “force.”
P.P.S. I spent about seven months working with a talented team to put this book together. A lot of blood, sweat, brain juice went into this. I’m really really really proud of this. Hope you all feel the same way.
P.P.P.S. Digital iBook, Kindle, Nook, etc. formats coming soon. Wiley Press is still in the process of converting it over. I’m anxious myself.
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I had this in my Amazon shopping cart and was about to buy it when my wife told me “you might want to hold off on that until Christmas.” Here’s hoping it’s under the tree, otherwise I’ll have to buy it as soon as the presents are open! Can’t wait to read it!!
Well, you could still get one on Amazon
It’ll make a nice gift for a photographer friend. Just a thought lol! Good luck!
Awww I wanted it for my Nook but it’s not available in digital format there!
Soon, Brooke! I’m anxious for digital format too. Wiley Press is in the process of converting it right now. Thanks for your patience! xoxo
Awesome.
Looking forward to reading this however I get it
You are the man for this stuff Lawrence, thanks for writing this and good luck with the sales!!
-Rob!
Tweeted and FB’d it
FB this and wrote an Amazon review. I really want this book.
Just got the book and excited for a good read. Knowing your teaching style I will learn a lot!
Dear Tofurious: I’m starting to rack up the wedding bookings, but not yet even close to where I need to kiss my day job in Corporate America goodbye! I’m furthering training, networking, and investing in my business – but I need help in sculpting my passion into a full time business. If there’s anyone who could learn and grow from your mad marketing skills, it’s me!
I “facebooked” for you! Thanks for offering the contest – I’d love to win your book!
Congratulations on the new book, Lawrence! I love seeing small businesses succeed, especially those started by photographers.
Hey Lawrence,
Just took delivery of the book and I see you are giving them away too! Damn it!! Missed that.
Anyway looking forward to getting into over the coming days and congratulations on its publication.
Regards from Dublin, Ireland
C
well, if I don’t win it (which will make me really really sad, during the Holidays *sniff, sniff*) then I will look forward to the nook version. I am putting into practice the concepts from the Package pricing book, still struggling a bit, but can’t wait to put into practice this other part.
I spread the word on facebook.
I just got your book : )
My first Christmas purchase.
Thank you.
Hope your day is going beautifully.
Hi Lawrance,
Let me know if you plan to sell the book in digital format or pdf, I mean, my English is not very strong … but I’m very interested …¡¡ want to improve my e-commerce! so if I can take out in digital format with tools like google translate. I have no intention or you fear that something else. Or if instead I recommend the book as physical digital edition going for long.
[hope you understand my English translated by google ..:)]
Thanks and best regards!
is its available in audible book, I’m lazy i read with my ears and i have long commutes, LOL. if not the ebook with do.
Ha I could read to you, but it might lull you to sleep. E-book are the only options right now.
Getting this for the iPad.
[...] delicious [...]