So, you have a Facebook Page, Twitter account, blog and maybe a YouTube channel. What’s next?
The allure of social media is strong. We’re now able to connect with clients and build exposure without having the expensive costs of traditional marketing. Unfortunately, there are so many social media options out there … and the number is increasing.
If you’re like me, I like to maximize my time and effort. I simply want to know what works best — creating quality content to build lasting relationships and establish a strong position in your market.
Achieve perfect exposure for your photography business with a well-considered social media marketing program. Use these online engagement tools to explore your customers’ wants and needs, likes and aversions, decision triggers, and more, and earn brand advocates by delivering images, tips and insider information that makes them swoon.
- Develop a strong marketing strategy to achieve your business goals
- Zoom in on your best customers and most promising prospects
- Explore the pros and cons of specific social media channels
- Understand the vital skill of listening
- Find out how and why to promote the luxury angle of photography
- Discover how to inspire brand evangelists through social media
- Learn important survival tips for your social media program
|Listen to your audience and learn what they love, hate and couldn’t care less about.||Create content that resonates with your market and supports your niche position.||Convert your fans, friends and casual readers into clients and advocates.||Evangelize your brand with passionate followers who’ll spread the good news of your work.|
In addition to the powerful strategies illustrated in this book, I was fortunate enough to have friends in the industry — Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde — whom offered valuable advices through different perspectives.
We all know how fast social media changes. Remember MySpace? Social media are platforms. Although some have advantages over others, the strategies are virtually the same.
Understanding this concern — what if I build up my Facebook following and it one day collapses? — I dedicated an entire chapter to methods in securing your digital space in the event of a change of mediums.
Read The Introduction
Where to Get It
Amazon, Barnes, Walmart and other retailers all carry the book in stock. However, I’m a fan of Kindle, so all of my books go through them. Alas, the Kindle version is still be converted, so hard copy for now.
P.S. I’m working on a surprise for those who leave a nice comment on Amazon. I believe in positive reinforcement :)
P.P.S. I spent about seven months working with a talented team to put this book together. A lot of blood, sweat, brain juice went into this. I’m really really really proud of this. Hope you all feel the same way.
P.P.P.S. Digital iBook, Kindle, Nook, etc. formats coming soon. Wiley Press is still in the process of converting it over. I’m anxious myself.