UPDATE: The Tofurious SEO workshops are now available!
Please click on the following image to proceed, but I still highly recommend that you to read the content of this blog post first :)
code to embed video on your own blog / forum
<embed src="http://blip.tv/play/g54rgZPSSgI" type="application/x-shockwave-flash" width="480" height="300" allowscriptaccess="always" allowfullscreen="true"></embed>
link to video
http://blip.tv/file/2398877/
SEO – search engine optimization – is a wonderful tool that can be applied into any industry. It is the basis for my online marketing technique in my photography business. Although I do not book every inquiry, I have been fortunate enough to get an average of 2-3 a day despite the depressed economy.
I don’t deny it – SEO is complicated. It took me two years to have a strong understanding of it. I bought books, read tips, and experimented; everything seemed to help just a little, but I was unable to find a direct formula for SEO for photographers.
I Decided To Teach It
When I started Tofurious, I had one goal in mind and that was to help photographers – namely on business and marketing elements [but maybe on taking nice pictures in the future...I am only one person!]. My success as a wedding photographer lies mainly on SEO.
The more exposure I had, the more clients I could book. It’s quite similar to how people apply for corporate jobs – send out 10 resumes for a chance of one interview…send out 100 resumes for a chance of 10 interviews. Conversely, as photographers we do not have places (brides’ addresses) to send our resumes to. Therefore, we need to rely on exposure.
This allowed me to do a number of things:
- I can dictate my own prices
- I can select which weddings I wanted to photograph rather than any that comes my way
- I can quit my day job
- I can be independent with my business
- I can have time (and freedom) with my family and friends rather than editing 80 hours a week
When I decided to share what I had learned, I made a mock presentation for my girlfriend. I will be honest with you – my presentation was 8 slides and 10 minutes long…and when I was done, she gave me a befuddled look.
Fortunately, my girlfriend (@bullysaurus) is a 4th grade teacher. Her job is to take complicated ideas and break them down into digestible segments. And that’s what she did.
Anyone Can Do It (after the workshop)
After practicing my presentation, I gave my first SEO workshop in San Francisco and another one in Orange County. They were successes! Now it was time for me to extend this further to the public.
If you are interested in more about the workshop, please add yourself to the mailing list for more information!
Please help filling out the following survey so that I have a better understanding of what issues (if any) are being faced. Thanks!
Cheers,
Lawrence
P.S. I enjoy chicken kabaps.
No related posts.
Love to hear more! Please keep me informed of future workshops, webminar, etc. I’ll buy the DVD (or any material) you are awesome! Not only I’ve seen your work but your dedication and philanthropic attitude is a true inspiration and motivation. Thanks for all your help and for sharing.
(By the way: keep my info handy for those weds you turn away LOL )
Sounds brilliant & although I would love to travel down to California to attend the workshop, it is not possible at this time. If, however, you decide to make a DVD available, I would buy it in a heartbeat!
Sounds brilliant & although I would love to travel down to California to attend the workshop, it is not possible at this time. If, however, you decide to make a DVD available, I would buy it in a heartbeat!
This is wonderful and I would love to get my hands on a DVD, or if you want to come to Florida!!!
This is wonderful and I would love to get my hands on a DVD, or if you want to come to Florida!!!
Just saw you on beckers blog…awesome!
Just saw you on beckers blog…awesome!
I’d love a DVD option for all this knowledge! There’s no way I can come to California any time soon
I’d love a DVD option for all this knowledge! There’s no way I can come to California any time soon
are you guys going to make a dvd or will you be coming to south carolina anytime soon?
are you guys going to make a dvd or will you be coming to south carolina anytime soon?
Come to Kansas City!!
Come to Kansas City!!
I would love a DVD, even better a workshop close to us. Any plans to be in the Dallas Fort Worth area?!?!?! If not oh please release a dvd!
Sandra
I would love a DVD, even better a workshop close to us. Any plans to be in the Dallas Fort Worth area?!?!?! If not oh please release a dvd!
Sandra
I have a great idea… you should come to Northern Idaho.
I have a great idea… you should come to Northern Idaho.
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I hope you are going to realise a DVD. This could be a great option for those who cannot attend your seminars. Me, I’m from Europe, I would love to meet you, but flight tickets ain’t so cheap:)
I hope you are going to realise a DVD. This could be a great option for those who cannot attend your seminars. Me, I’m from Europe, I would love to meet you, but flight tickets ain’t so cheap:)