Yesterday was my first SmugMug presentation! Peter Garr was the gracious leader who invited me to speak.
It was the second time I used this presentation; first time was at SD Photog Shootout. As I was weaving through the attendees, Anastasia asked if I was going to cover pricing and packages.
“Didn’t plan to, but I can add that in…right now.” People kept asking, so I kept modifying. By the end of the evening, Tamara Young can attest that my slides were nothing like San Diego’s presentation.
Image courtesy of Lucia Isabella
Core Focus: Understanding And Marketing For Your Target Audience
The following are two slides out of the presentation. It should give a general idea as to what I talked about.
Everyone’s answers were unanimous. Yet a lot of our efforts were catered for the wrong audience. I am not encouraging that we dismiss peer approval; just saying that efforts should be distributed equally.
Before crafting a blog post or spending advertising dollars, think about where your marketing efforts are placed.
Ask yourselves questions like:
- would I buy that?
- would I pay for that
- where would my target audience get their exposure? TheKnot, Grace Ormonde?
- what is it that they fear most?
P.S. Today I decided to skip 24 Hour Fitness to hike. Hopefully I won’t be breathing on the same level as LA’s infamous smog.