Is there a site that you have bookmarked and never missed reading a post? Hopefully, Tofurious makes the cut (insert winky face).
What is it that compels you to return?
Generally speaking, it’s because of good content. Content comes in all forms.
- Education
- Comedy
- Inspiration / Motivation
… or it can be a combination of the three. Can you think of a person or site that fits in each category?
I’m not going to elaborate those here, but there is one general rule for producing awesome content.
Whether it is a blog post, tweet, Facebook update … whatever, write for your readers, not for yourself.
Here’s how … (super tiny excerpt from chapter)
Beneficial Content
There are different types of content. Posting portfolio work of your clients is one method. However, it’s nearly impossible to create so much content unless you’re shooting something everyday, which is why 365-day projects are convenient.
Another method is to write beneficial content for your readers. Below are some examples.
Food Photography
You could showcase all of the foods you photographed with links to the restaurants. While sharing good eats, you’re also sharing what a great food photographer you are.
Margarita pizza at Opera House Cafe in Sydney
Pet Photography
You can share an article you found about organic foods for dogs. Make sure to post a photo of your dog enjoying its meal. Voila!
Children Photography
Let’s imagine that you found a boutique clothing store for your kids. Share the store address with photos of your kids donning the ensemble.
There are countless ways how you can create content that do not center on paid work that are still excuses to show off your photography … all while creating content worth sharing amongst your readers. If anything, create wallpapers and screensavers for every season!
Despite good content, you still need to attract readers to your posts. Try these 10 Sure-Fire Blog Post Title Templates That Work!
Position
If you have not noticed, I take the stance of education. But I’m not limited to that by any means. I could write a story about triumph over adversity next week (motivation).
If you like this post, please share with friends with buttons below. And comment one food that you absolutely cannot live without.
Cheers,
Lawrence Chan
P.S. A lovely note from Russell Climie – a reader of my psychology to pricing and packaging e-book!
P.P.S. Here’s a photo I shot of Layla from yesterday’s Wedding Style Magazine New England party at Cafe Nuovo (Providence, RI). A quick shout out to some lovely photographers I met – Nicole Chan, Melissa, Stephanie and Seth, and Jo!
One food item I cannot live without is a Chinese dish called, “Mapo Tofu.”
Go eat some of that with white rice and you’ll thank me.
Lol! Thanks for the shout. You certainly don’t look like a guy that loves white carbs (cleary we are carb fans) Lawrence, but we really enjoyed meeting you last night. Seth says he likes the way you talk….although I’m not exactly sure what that means ;) Keep up the great work.
SW
Currently I’m all over the Chips and homemade gluten/pepper-free salsa!
Beautiful shot lawrence! I’m from RI, wish I caught you in action ;)
What a beautiful bride. That dress is to-die-for. WOW!
: )
I love your blog.
You make me laugh.
You inspire me.
AND, you make me hungry.
Love, Becky
I would be very sad if I could never get Saag Paneer again. It’s my favorite.
Love your post, as always! I cannot live without lox and whitefish salad on a sesame bagel from Zingerman’s Deli in Ann Arbor!
My food I cannot live without for the moment – is 2 yr old Old Amsterdam Gouda. It. Is. Heaven. Oh and Lobster. always always lobster. Must be the east coast in me :) Thanks again for your candid knowledge and generosity toward us all :)
Great post, Lawrence! Love me some Mapo Tofu! I’ve been using this type of strategy to fill gaps by posting a weekly feature about my ridiculous hairless dogs and another on dogs I meet at the local shelter. Volunteering with photography is a great way to share your name in the community and gives you plenty to blog about!
My own Hot and Soar soup during the winter and cold Sesame Noodles with a hint of homemade garlic and hot peppers sauce.
One of my favorites! Good choices.
I feel like I just found a gold mine. I have just started reading and can’t wait to see what else your ingenious marketing skills have to offer. Thanks
Tofurious always makes the cut. :) I never miss a post!
Great writing, great tips, and great photography, as always!
That picture is gorgeous!!
Please educate us on how you captured that and what light was used!
I love to read you Lawrence! I’m still going back to my Creative pricing ebook by the way to rewrite my packages for 2012 and can’t wait for your books coming in October.
The food I can’t live without… my Poutine! Typical and very local food from Province of Quebec, Canada ;-)
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Once again, a super helpful post. Thank you so much for sharing! You’ve got a faithful reader in me. :)
I can’t (and shouldn’t) live without is Chex Mix. Yes, it’s a snack but it’s my favorite “food” ever.
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