Whether it is to share something funny or get the word out about a project that you are working on, Facebook is a powerful medium.
In the past, if you shared a photo on Facebook, it would receive the highest exposure rate. The reason was probably because Facebook wanted to be the preferred social media outlet for sharing pictures.
Now that we all rely on Facebook, the website changed its EdgeRank to show less of your work.
You might have noticed that since last year. This happend roughly the same time when Facebook went public and needed to make more money. Therefore, by reducing exposure of photos, you will be forced to Promote (advertise) your Posts.
Check out the stats below for my Page of 10,400 Likes – this number is important because it will be used to calculate the effectiveness of the different types of posts. The estimates are considerably accurate since I have access to a number of Facebook Pages.
Photo With Text Post –
20% Exposure Rate
As mentioned earlier, in the past, users were encouraged to upload photos. It is aesthetically stunning and takes up a lot of visual real estate in a newsfeed. Plus, you can add a link (e.g., to your website).
For example, when I wanted to remind fans of my Platform Presentation for WPPI 2013, I had three options on this social media platform – photo, link or plain text. Observe differences below.
plugin, which lets you select which photo you want used.
call to action hyperlink. However, I have observed that they receive the highest exposure, even if they have minimal Likes and no Shares.
bulletproof your social media efforts. What happens if you create a loyal following on Facebook and the platform goes down the drain?
Hope you enjoyed the insight,