The current and future of business is digital. A big part of that consists of social media and search results.
Long gone are the days when you could create a free and viable word of mouth campaign with just social media. Organic sharing is becoming less predictable.
Facebook, for example, has dropped the exposure rate for brand pages from 100% to 1-10%. Google+ is rumored to shut down. Plus, there is a large problem with social media fragmentation – posting to Twitter, Facebook, Instagram, Google+, Flickr, LinkedIn, etc.
What do you do?
Additionally, social media and word of mouth marketing both rely on existing clients to sing your praise.
- What if you have no existing clients?
- What if you want to price out of your existing pool of referrals?
- What if you simply want more traffic?
- What if you relocate?
- And even if you have the traffic, are you converting them?
This is where branding, content strategy, search engine optimization (SEO), and conversion come into play first. Next, you use word of mouth and social media to propel your efforts.
Whether you are a novice or a veteran, I welcome you to join me on CreativeLive where I will share various marketing strategies for free to endure changing digital climates.
Marketing to Future Clients (Preview)
9:00am – 4:00pm
Don’t forget to share with your friends! Comment below any specific topics you want me to talk about :)
P.S. The idea of presenting on CL is frightening. Last time I was on, JD (Jasmine’s husband) gave me a shot of tequila. This time, he won’t be around. Photo by JD.