Ever see a magazine or poster that catches your attention? For example, “10 Sure Fire Sex Techniques to Blow Your Partner’s Mind.”
Photography is a lot like relationships. Looks attract. Personalities keep. So, before you could share your wonderful content, attract viewers like moths to a light.
As part of any social media program, having catchy titles is critical. The following are 10 sure-fire blog post title templates that work (tiny excerpt from Chapter 7 of Social Media Marketing for Digital Photographers).
[Number] Reasons to [something positive]
Lists work because they’re simple and they give readers a light at the end of the tunnel.
Examples:
- 5 Reasons Uncle Bob Should Sit Back and Enjoy the Wedding
- 8 Ways to Guarantee Cute Baby Pictures
Learn How to [verb] [something]
Whenever you start with “Learn how to,” it means there are nuggets of information being offered in that post.
Examples:
- Learn How to Rock Your Senior Photos
- Learn How to Make Any Event Picturesque
[Positive adjective] [object] and How to Get It
Finding out how to acquire something positive is always welcomed.
Examples:
- Sexy Foods and How to Get It
- Adorable Dogs and How to Get Them to Behave
Is Your [object] Good for [someone or something]?
We always want the best for those we love. Out of concern, posing a possibility of negative effects for a loved one will pique curiosity.
Examples:
- Is Your Dog Food Good for Your Pet’s Health?
- Is the Use of Strobes Good for Your Baby’s Eyes?
[Object(s)] You Won’t Believe
People like to be overwhelmed, so a title like this encourages a click.
Examples:
- Landscape Photos You Won’t Believe
- Babies so Cute You Won’t Believe
Photo of Sydney Opera House on a quiet evening
Win a(n) [object]
People love to win contests especially if it’s free to enter.
Examples:
- Win a Free Headshot Session
- Win a Free Canvas Print
Amazing [items] Under [low cost]
People love good deals. In the second example, you could showcase all of the foods you photographed with links to the restaurants. While sharing good deals, you’re also sharing what a great food photographer you are.
Examples:
- Amazing Baby Bibs Under $20
- Amazing Foods Under $12
Photo of delicious prosciutto with buffalo cheese taken in Rome, Italy
[Number] Free [object] for [object]
Free is a magical word. In the first example, you could share links for templates all while showcasing your engagement photos.
Examples:
- 8 Free Templates for Thank You Cards
- 12 Free Prints for Your Pet Calendar
[Something hard] Made Simple
People love shortcuts. Who likes to be efficient and save time? I do.
Examples:
- Honeymoon Planning Made Simple
- Car Lighting Made Simple
Amazing [blank] Secrets
Not only is your post about a secret, it’s about an amazing secret. What’s not to love?
Examples:
- Amazing Arm Toning Secrets
- Amazing Landscape Photo Secrets
What’s Next …
Don’t limit yourself to blog post titles. These templates work for other social media channels – Twitter, Facebook, Google+, etc.
Hope you liked them! The book (coming late October) will have a lot more. Plus, it’ll teach you how you can create an endless amount of templates!
Anyway, if you found this post helpful, bookmark and share with friends with social media buttons below. Thanks!
Ciao mon ami,
Lawrence Chan
P.S. On Thursday, I’m going to write about content strategy … ooo fun stuff!
P.P.S. Read older posts here.
P.P.P.S. I came home yesterday from a 16-hour flight. I’m flying out today to Providence, Rhode Island for another 5-hour one. My body thinks its Sunday … 6PM.
Comment what you hate most about flights.
My biggest peeve is fighting for arm rests. By law, people who sit in middle seats should have both sides.
I just love your posts ,they are so informative. Ive just started writing articles for my blog ,the first one was about Doing What You Love and I used Jasmine Star as an example, she totally came and commented on it ,woooo I have one reader ;) .You on the other hand have many Im sure .Keep writing I just love reading :)
I have not major complaints with flights under 3 hours but when it comes to 4+ hours flights ( As I’ve done when going to China, Vietnam, Thailand, Korea Argentina, Brasil) My problem is leg room!
OMG do we really need to have a 3-4 seat row? If you seat at the middle you have no way to stratch or get up to the restroom without disturbing all other passangers!
That’s why I always try to seat either at the aisle or by the emergency exit.
Of course, if I continue following Lawrence Chan business advices I might be able to book First class instead)
The inevitable screaming child…
What I hate most about flights is when my seat companion insists on talking to me when I really just want to nap!
When it is over, I love to fly.
I thought of a good one because I just did it – taking off your shoes at security checkpoint.
Two words: Reclining seats.
Actually nine words: Sitting behind someone who uses the reclining seat. Ugh.
hate that sickly sweet smell that comes from the bathroom. what is that? is it supposed to smell good?
My recent trip to Cameroon included unsupervised children running around for hours on end and screaming, with no parents in sight. But by and far, the worst thing is the row seating in front of the toilets. Chairs dont even fully recline!
The person with the stinky food. Why do you need to eat something that smells so strongly in an enclosed space? Please eat your egg salad or whatever before they board the plane. Thanks.
Just flew to Mexico: the plastic food!
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You wait till they are your kids screaming and kicking the back of someones seat, trust me its more stressful for the parents trying to control them than it is for you having to listen them. Although I have to say my children have NEVER screamed on a flight, although it can be a little difficult to get them to sit still (they don’t understand, they’re just kids who want to play, aged 1 & 2(the kids that is not me))!
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