I love seafood. While I was doing my holiday shopping, I drove by Joe’s Crab Shack. I’ve never had Joe’s before, but I have seen other franchises during my travels. Julie and I decided to give it a try. Normally speaking, we would go to Boiling Crab, which is a fairl

Join other wedding and portrait photographers in effectively pricing and packaging their services through the psychological understanding behind consumption. If you’re wondering what the best way is to package your services and to properly price your worth – you’re n

I was foolish. I thought that I would be the “only one who will be clever enough to shop at midnight…” As we all know, lines were crazy for those of us who braved the retail challenge. Personally, I hate long lines, which is why you will never find me at theme parks

“You take the blue pill – the story ends, you wake in your bed and believe in whatever you want to believe. You take the red pill – you stay in Wonderland and I show you how deep the rabbit hole goes.” – The Matrix (1999) It would be so funny if Morpheus presented Neo with a whole jar

Everything in life as we know it is relative.  We, as humans, must compare in order to understand value. How do you know that a steak tastes good until you’ve had another cut that tasted terrible? How do you know that someone is beautiful until you’ve seen someone less appealing? How

It’s all about size in America – cars, meals, and penises… And simplicity. In a nutshell, we like big simple things. Sounds very archaic if you think about it. How can we avoid the pitfalls that many companies make? …eye-opening information. One thing I definitely walked a

Growing up in an Asian ethnic enclave, I know all about discounts. At times, it’s part of the culture. Even when I was visiting China, a buyer could automatically presume that the proposed price given at markets is 10x its real worth. No joke. Personally, I hate dealing with people wh

Why is committing to a decision so difficult? Well, there are a number of reasons, but the following is the main one. Opportunity cost. Think about it. Why is America’s divorce rate so high? Committing to one means that you cannot have others. Commitments Mean Sacrifice What all of th

Last week, I posed a question – what are your concerns with pricing and strategy. Wow. The responses poured in. I mulled over this topic for a while. There isn’t an easy answer for everyone. In fact, after outlining all of the concerns, there are easily about 25 chapters a