Mad Men is a fictional television show about a team of Madison Avenue advertising experts centrally focused on their Creative Director – Don Draper. Up until season four, the company relied heavily on Lucky Strike cigarettes as an advertiser. In the end, their relationship disso

Michael Phelps is a retired swimmer who now holds 22 Olympic medals (18 gold) making him the most decorated athlete in Olympic history! While listening to an interview with Phelps’s coach, Bob Bowman, I learned about a strategy that he used to train his swimmers – “f

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For those who have seen Dark Knight Rises, the movie starts Bruce Wayne as alone, outdated and broken (physically and spiritually). Amongst all of the superheroes, we relate with him the most. Batman is not indestructible like Superman. He cannot sling web like Spider Man. In fact, in

Whether it be advertisements, photos or statements, the goal is to stop viewers in their tracks. Media has bombarded our senses, thus desensitizing us to … everything. Our attention span is equivalent to that of a 5 year old, which is why I should get to the point. There are sev

Aside from intrinsic benefits of a partner to bounce ideas off of, there are deliberate advantages of working with someone in a business – it could even be associate photographers. The two advantages I want to share today are techniques to safely and immediately increase your pr

Ever fudge up on a Facebook comment? Well, worry no more. You can now edit your own comments. You can see the edits your readers have made! (no, you cannot edit their comments) To edit a comment you have made, simply click on the pencil button to edit. If one of your readers have made

Away for vacation, in a different time zone, or just want to sleep in? Well, Facebook allows you to schedule posts, so that maintaining relevancy couldn’t be easier. In another post, I talked about about how Facebook is now a Timeline (and more) – whereas all posts are pin

A few weeks ago when Facebook launched their promoted posts, I asked what others thought of it. At first, I wasn’t so enticed. I thought it was going to appear as another Facebook ad on the right column. Ads in general have an ulterior motive. While testing it out, I quite liked

Although Tofurious is my fourth business, and a bit of a muse, I still have to conduct strategic planning. It’s important. Everyone goes through this. I for one undergo this tormenting struggle all of the time. Should I expand into this area? Will this action dilute my brand? Is