Last week, I spoke at the European Wedding Congress (EWC). I shared the stage with a good friend, Mike Larson. He spoke about specialization. Because of the limited time to speak, I figured that I’d use this opportunity to elaborate on this concept because everyone needs to know
Marketing is always a creative game. This commercial shows how DHL had their competitors inadvertently advertise DHL’s brand using thermoactive foil. It’s quite ingenious if you think about it. Video shared by Jeku Arce in my Social Media FB Group. What are your thoughts?
Since the launch of my newest books TRUST and HOOKS, a number of readers mentioned how cool the names were. To be honest, they were not easy to come up with because of loss aversion. I had a notepad with a few dozen other options. However, I eventually stuck to my guns and focused on
Despite having valuable content, the first hurdle for readership is creating an alluring hook to get people’s attention. Below are 10 templates from my book HOOKS | 103 Magnetic Headlines. The second bulleted examples are catered for photographers. Why Doesn’t [noun] [verb] Me?
What is the point of generating a lot of traffic with valuable content if you do not convert them into clients or evangelists? Content can be maximized in all sorts of places – Twitter, Facebook, Pinterest, Instagram and so forth. Having said that, your blog is still where you should
Authenticity is very important. People are very sensitive to, dare I say, bullshit. Therefore, do not fake what you are not. I understand that if you are truthful, you run the risk of exposing flaws about yourself. Even though this may appear to be vulnerability, some people might fin
Capitalism and business is driven by self-success. However, through content strategy, focusing on the success of others can lead to success for you as well. First, you must understand your target audience’s fears. What problems do your clients face? What issues keep them up at n
Fear is persuasive. It gets people to act. Virtually every corporation uses it. Just pay attention. One of my favorites is Crest 3D Whitestrips – a strip that you place over your teeth to whiten them. It’s a pretty sobering thought, right? Who wants yellow teeth? Anyway, boutique busi
Think of your favorite brands. They’re all unique and memorable, right? Below are a few of mine. Nike – Just do it. Apple – Think different. Coke – Open happiness. Tofurious – Marketing smarter. :) Your brand has to be short and memorable. If you think of
Did you know that Apple’s Steve Jobs saved lives? One afternoon, Steve Jobs, co-founder of Apple, was testing a new Macintosh computer and was bothered by the slow boot-up time. Jobs approached Larry Kenyon (engineer at the time) to see if he could do anything about the situatio