I am happy to return to the European Wedding Congress (#EWC2014) to share marketing strategies to wedding vendors in Western Europe. Each year, the EWC hosts a conference in a castle in the Netherlands for those who want to learn, connect and be inspired. This year, Kasteel de Hooge V
Marketing is always a creative game. This commercial shows how DHL had their competitors inadvertently advertise DHL’s brand using thermoactive foil. It’s quite ingenious if you think about it. Video shared by Jeku Arce in my Social Media FB Group. What are your thoughts?
Since the launch of my newest books TRUST and HOOKS, a number of readers mentioned how cool the names were. To be honest, they were not easy to come up with because of loss aversion. I had a notepad with a few dozen other options. However, I eventually stuck to my guns and focused on
My goal for you is to increase business, make easier sales, work less, build trust and never run out of ideas to write about. Here’s a Probable Reality You already wear too many hats – CEO, artist, salesperson, bookkeeper, website IT, social media manager – all while trying to b
Despite having valuable content, the first hurdle for readership is creating an alluring hook to get people’s attention. Below are 10 templates from my book HOOKS | 103 Magnetic Headlines. The second bulleted examples are catered for photographers. Why Doesn’t [noun] [verb] Me?
This meme sums it up for me. While I am not a saint when it comes to the proper use of the English language – I blame my sucky upbringing – I do, however, try my very best to avoid the following common offenses. In some cases, without correct syntax, the changed meaning is
What is the point of generating a lot of traffic with valuable content if you do not convert them into clients or evangelists? Content can be maximized in all sorts of places – Twitter, Facebook, Pinterest, Instagram and so forth. Having said that, your blog is still where you should
Authenticity is very important. People are very sensitive to, dare I say, bullshit. Therefore, do not fake what you are not. I understand that if you are truthful, you run the risk of exposing flaws about yourself. Even though this may appear to be vulnerability, some people might fin
Capitalism and business is driven by self-success. However, through content strategy, focusing on the success of others can lead to success for you as well. First, you must understand your target audience’s fears. What problems do your clients face? What issues keep them up at n