Whether it was spontaneous recording or corporate marketing genius, this laugh-out-loud clip of Southwest Airlines flight safety speech became viral immediately. For those who have flown with Southwest Airlines, you would already know that the employees pride themselves in hospitality
His mentor told Bob Pittman, “You won’t get fired for making mistakes. You’d get fired for not making mistakes.” “Mistakes are the byproducts of innovation. If you’re really going to invent something new, you’re going to make a ton of mistakes along the way.” -Robert Pittman “Make a d
I’m a fan of Arianna Huffington (editor-in-chief of Huffington Post). I believe that she is an inspirational woman. When I heard that she was speaking at New York University (NYU, a 10-minute walk from my apartment) about her new book Thrive, I knew that I had to attend! I laugh
The main goal for social media is to create engagement through conversations and social interactions (e.g., Like, ♥, ReTweet, etc.). Instagram started as an iPhone-only application, but transgressed into Android and web. Now, Instagram, like Vine, can be embedded into web posts. This
Last week, I spoke at the European Wedding Congress (EWC). I shared the stage with a good friend, Mike Larson. He spoke about specialization. Because of the limited time to speak, I figured that I’d use this opportunity to elaborate on this concept because everyone needs to know
I am happy to return to the European Wedding Congress (#EWC2014) to share marketing strategies to wedding vendors in Western Europe. Each year, the EWC hosts a conference in a castle in the Netherlands for those who want to learn, connect and be inspired. This year, Kasteel de Hooge V
Marketing is always a creative game. This commercial shows how DHL had their competitors inadvertently advertise DHL’s brand using thermoactive foil. It’s quite ingenious if you think about it. Video shared by Jeku Arce in my Social Media FB Group. What are your thoughts?
Since the launch of my newest books TRUST and HOOKS, a number of readers mentioned how cool the names were. To be honest, they were not easy to come up with because of loss aversion. I had a notepad with a few dozen other options. However, I eventually stuck to my guns and focused on