Jasmine Star — The Fix

On January 19, 2012 By

There is a specific Starbucks in Pasadena that I absolutely adore. I go there all of the time. In fact, there are many closer … much closer … but I still drive the extra miles because they know my name, my favorite drink and tidbits about me. They make me feel special.

I doubt it [...]

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WPPI 2012

On January 19, 2012 By

Like choosing a prom date, jitters and stomach butterflies often precede the courting process.

Skip the aversion of choosing which speaker to see and attend my Platform Seminar on Monday morning where everyone is platonic dance partner.

Mon, Feb 20, 2012 – 8:00 AM to 10:00 AM
How to Build [...]

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Why Stories Sell

On January 12, 2012 By

I came across two interesting stories that I want to share.

First, it’s about a copywriter named Lillian Eichler who worked for an ad agency Ruthrauff & Ryan. Her job was to sell a thousand copies of Encyclopedia of Etiquette.

Rather than just pitching a sell, she told a funny story about how [...]

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A Journey Exposed

On January 10, 2012 By

Happy new year! This is my first post of 2012. I hope your new year is starting out with lots of love and surprises. We can never get enough of those.

For me, I’ve been catching up on television shows. I’m know that I’m a late bloomer for the following, but I’m all done! [...]

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I love how WordPress is on a mission for constant CMS improvement. As part of their new version 3.3 rollout, they incorporated some Javascript libraries that made some commands on my theme redundant (if you downloaded it before December 29, 2011). If you got it after, please ignore this update.

To rectify this, I’ve [...]

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Leave Your Mark

On December 21, 2011 By

Another year is reaching an end. I sometimes wonder how insignificant we all are considering how vast the universe is; NASA just found another habitable world. I don’t mean to get Star Trek on you, but it’s something to ponder.

No matter how big or small, Steve Jobs suggested that we “… put a [...]

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What Success Really Looks Like

On December 15, 2011 By

I’ve seen this viral image several times, but every time’s a hoot.

I’m not denying that success is the culminating point after many failures and learned lessons. That convoluted hairy mess is quite accurate.

“Success always comes when preparation meets opportunity.”
– Henry Hartman

Personally, I’d like to rephrase it as, [...]

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So, you have a Facebook Page, Twitter account, blog and maybe a YouTube channel. What’s next?

The allure of social media is strong. We’re now able to connect with clients and build exposure without having the expensive costs of traditional marketing. Unfortunately, there are so many social media options out there … and the number [...]

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