I made a number of changes PACKED with a LOT OF MARKETING stuff in it. Allow me to explain my decisions. Oh yeah, it’s iPad / iPhone and smartphone compatible. There are no parent-child nodes to maintain simplicity.

The 1-column photographer blog theme is available here.

THEME DEMO

Smaller Images

After studying my Google Analytics, not everyone is like a photographer with 27″ or 30″ cinema displays. Actually, many are laptop sized. Plus, slightly smaller images allow for the sequence of images to flow like a story.

A very good example is a blog theme I designed a while ago for Jose Villa. And he’s still using it, so I’m assuming he likes what I did and more importantly it works for his business. Plus, it loads faster!

Menu

I chose to go with a large typography for clear navigation. I also minimized many functions to narrow choices. Ever heard of “paralysis by analysis”? It means by having too many choices, users cannot decide, therefore won’t decide.

Example – Whenever I dine out with Julie at restaurants with huge menus, I can never decide. I always tell Julie to pick for me as long as I get half of hers.

So rather than inhibiting viewers, let’s help them pick the right choices. Plus it follows the users wherever they are.

Banner

You can upload your own images and link them to specific portfolio posts or portfolio categories. Again, control your audience’s navigation. And it uses javascript, so it’s iPad and smartphone compatible! Limit: 10.

Sidebar

Fully-widgetized sidebar so you can add your own things. Plus, there is an area for your own profile to promote transparency.

Post Footers

After a viewer lands on your post and looks through all of your lovely images…what is there to do at the bottom? Either comment, scroll all the way back up to find a contact button… or leave. Usually it’s the last. So I added customizable links at the bottom. The marketing strategy behind this is called “call to action.”

Additionally, I know how tags and comments can clutter your portfolio, so I added a javascript expander to show/hide everything…booyah!

Much More

For more information like images of the admin control panel, you can visit here.

Promotions

 

Like all of my product inceptions, I always have some sweet incentives.

This is what you have to do, tweet or facebook post the following:

Tweet This:
Lawrence Chan’s (@tofurious) new blog theme is out! Check out why it rocks – http://bit.ly/dlHsGp

(make sure you’re following me or else I can’t DM)

or Facebook This:
Lawrence Chan’s (@tofurious) new blog theme is out! Check out why it rocks – http://bit.ly/dlHsGp
(make sure to tag me with “@Lawrence Chan“)

…and I will DM or FB email you a discount code for a random percent off from 25%-100%!! My assistant is generating the codes, so I have no clue what I’m distributing.

Deadline: Once a day! No spamming, just sharing. :)
Promotion ends 11:59pm June 26, 2010 (Saturday).

Free Version

Subscribe and you will be granted :) This one is for coder-friendly peeps so it doesn’t have the back-end except for the banner customizing part.

 

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Thank you for the support and hope you all like it,

Lawrence Chan

P.S. I actually test the marketing validity of these themes out for months before hand, which is why I sometimes have delays in releases. And since then, I successfully booked a number of clients for Caribbean based weddings…over the web. *pats self on back*

P.P.S. Many thanks to Israel from Avalanche Photography for help on the back-end.

Related posts:

1. Wedding Album Templates (Simple / Minimal Square)
2. WPPI + Photo Booth + Ormonde
3. Pro Photographer Blog Theme
4. Wedding Photographer Blog Theme
5. Professional Photographer Blog Theme