From the monthly archives: August 2010
Preface: this is a long post, but worth reading. I was watching Creative Live with Jasmine Star and was inspired to write this post. Her credit is below.
Let’s say that Lady Gaga was getting married. Gaga picked three photographers she really liked, you included. Her time is valuable, so she invites all three [...]
Continue Reading →Do you know of the feeling after having visited Disneyland as a kid? It was a mixture of excitement, happiness and exhaustion. Well, an equivalent for photographers would be WPPI Sacramento Road Trip.
I had the honor of being invited to speak in Sacramento about the Making and Marketing of Fusion Movies. For those who [...]
Continue Reading →A number of people have emailed, twitter‘ed, facebook‘ed me about bridal shows. All of the messages were about the same.
I don’t want to be another business card or brochure that they’ll never see when they get home. How can I be different? If there was one thing, what would it be? [...]
Continue Reading →My girlfriend (Julie) used to race over to Borders or Barnes & Noble after middle / high school (she’s not in HS anymore just to be clear) to filter through all of the teen magazine racks including the famous Tiger Beat. She would lap up all of the teen gossip and pin the posters up [...]
Continue Reading →How many times has someone talked about his or her products and it sounded like, “blah blah blah?” …I have no idea what you’re talking about or how this information pertains to me, but I’ll nod and pretend that I do.
One day I was at the market and saw a tea product called Celestial [...]
Continue Reading →A few days ago, I had a Tofurious fan email me asking how to use social media to get more business – namely Facebook. From my understanding, he was relying on a facebook fan (business) page and not a personal page.
Me: Why a fan page?
Him: Because everyone told me [...]
Do you agree or disagree? Personally, I’m on board with same sex marriage. I don’t think love should have boundaries. Banning it is almost as bad as racism.
Anyway, since I’m a business strategist and this blog is about marketing, let’s talk business.
An estimated 18,000 same-sex couples married during the six months [...]
Continue Reading →Jamba Juice continues to pique my interest…in negative ways. Jamba Juice, you know I love you, but seriously, I need to have a little chat with your CMO or CEO.
Recently, Jamba Juice ran a Cheeseburger Smoothie parody video to show how silly it is to mix focuses. The jab was at McDonald’s for [...]
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