Update: I am no longer hosting this workshop.
As many of you might know, I am hosting a marketing strategy workshop. In a recent post, a lot of discussion was created in regards to the state of the industry…Well, we’ve decided to try to do something about it.
Confirmed through the comments and the photographers I am working with, the landscape of this industry is changing. I could be wrong, but I see the most traction in two areas:
- newer photographers – because of a lack of experience
- veteran photographers – lost clarity through the years
The result is unanimous – a tactical slaughter of each other through slashing of prices, which will lead to an eventual degradation of the industry. All while the middle tier is being risk averse.
This isn’t the case for everyone though. Those who have clarity in their businesses are flourishing!
A simple test is to ask yourself, “Why you?”
My observation is that the universal answer will be “to be unique.” My question for you is, “how?”
- What if I were to say that I am willing to put my money where my mouth is?
- What if I were to take on this challenge and try to teach these seemingly esoteric strategies and apply it to photography?
- Who would be interested?
We are planning to host two complimentary seminars on August 4th and August 5th respectively.
- 0-3 years – learn how to distinctively set yourself apart and uniquely market yourself
- 3+ years – turbo charge your existing business and find clarity again
Want to get one of these free seminar seats? Instructions:
- Identify whether you’re interested in the first class or second class
- Comment below why you think you are a good candidate
Sincerely,
Lawrence Chan
P.S. Remember that marketing is sociology. And as culture and tastes evolve, so does marketing, but the universal laws stay constant (as long as we continue being human).
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I would love to be a part of seminar #1 for 0-3 years in business. I just started my business a couple of months ago. I need help with marketing BAD! There are so many other natural light photographers in my area but I believe that my style differs from theirs. I have been brainstorming of ways to set my self even further apart from my competition. I need help in marketing. I really need to show off my uniqueness somehow and break through to the top.
I would LOVE to be a participant in the first group. The topic is something that I feel like I could be a sponge absorbing all the info.
Why I’d like to participate: I got to hear Jeff speak off the cuff about the industry and a few other photo-related topics during Dane Sander’s Boulder, CO workshop. Everything he said made me think. And then think some more. Since that was just an introduction, I’d LOVE to hear what you AND Jeff have to share with us!
I’d love to have a space for the second seminar…clarity in my business is something I’ve struggled with. I’ve gotten better, but I definitely could use some advice. Actually, I think I would benefit from both seminars, but if I have to choose one, it’d be #2.
If you have room still, I would love to join you for the first class. I am “coming back” to wedding photography but with the time that has passed, I consider myself a new noob
I am still holding down a “regular” job but I want the transition to full-time photographer to happen soon, like 2011. I value both of your guys’ information, and you are local to me so if the stars align, it would be easy for me to take part.
I am also involved in a mentoring program with another respected photographer. I am investing in my business with practical, hand-on ways, and I consider this seminar one of those ways.
Anyway, I hope this gets your eye, and we can at least talk.
Thanks a ton!
I am interested in the second class. I am starting my business over (a new me, in a different town, and seem stuck in a rut from the old one. I am tired of that old person she was never me. (hear next line, to the tune of “I want to be Free http://www.youtube.com/watch?v=bCHEO477u44)
“I want to be ME!”
Is it too late to want to participate? I’m super interested in both as you kind of rock my socks everytime you open your mouth…er…type. Whatever. I’m in a HIGHLY competitive market where the saturation level is at 200%. I need some help. I’m your gal.
Btw (that’s my “P.S”), Did I mention that I just happen to be down there for work in Irvine that week. Actually, Lake Forrest but if you pick me I promise to wash your car after the seminar. And if you don’t have one, you can watch me wash mine, it’s filthy.
Love,
Alli
hi Lawrence, long time follower/fan – first comment
Im a veteran and I think I would be GREAT for your session.
a. because i know and love Katya Nova and Regis Chen and JStar
b. i have been doing it 15 years and im at a crossroads
c. big fan of tofurious and all you have to offer!
d. im excited about your new adventure and would love to follow your new journey
please let me know. this is me
cheers my friend,
angela
ANGELA HUBBARD | photographer
HUBBARD PHOTOGRAPHY | 604.721.7625
I’m new in the industry. Mos of my work has been through others or as 2nd shooter.
I feel I have great potential as photographer but in order to succeed I must gather the knowledge of the other elements and who could be better to teach this part part of it than you? Who has conquer the lighting, framing, exposure, marketing, SEO and Business “bending” techniques The Avatar of photography himself !!!
I’d like to stablish a name for myself, however, despite my skills with the gear I lack tremendously experience in the business side of it.
I’m a great admirer of your work as a photographer and as businessman.
Compared with the cartoon series “Avatar the last airbender”
Hope to be consider for it.
I have been in the wedding biz for 1 solid year so if there is room, I would be honored and blessed to get into # newer photographers – because of a lack of experience ( class )
Why I feel I should be considered because number one I fully believe in what you teach! you are proof that it works! and it makes sense. I am not going to act like I know it all, so I would defiantly benefit in learning more strategies! Please consider me!
I apperciate you that you share your pearls of wisdom and I can’t wait to meet you again in Irvine!
I would like to go the the Wednesday meeting because I would like to play a unique part in this industry and learn what the best know so that I may apply myself. I could really use the help in my effort to grow in all areas and make a difference.
Thanks,
Any chance you’ll make an appearance on Creative Live?
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