From the monthly archives: July 2010
How many times…I lost count…where I’ve seen a generic about page like this…
My name is [name]. I picked up my first [camera] at age [number]. I have been shooting [type of craft] photography for [x] years! …
[hit snooze button]
Here are 7 ways to have an awesome about section!
1. Promote Transparency [...]
Continue Reading →Maybe you already don’t post everything online, except for your starting rate. Good for you. Did someone tell you not to do that?
Why? What if they were wrong? Let’s explore the reasons why it is so and not simply do what others have said.
Quantity-Based Businesses
There are good scenarios where prices [...]
Continue Reading →Someone raised a concern last week about me never giving the answers to my marketing strategies. On the contrary, the answers are always there.
This is what I suspected this person wanted to know – “I want to know how you did it, so that I can replicate it.”
I can tell you all [...]
Continue Reading →After speaking in Vancouver for Image Explorations, Julie and I trekked over to the local harbor and boarded Princess Cruises!
Alaska was so majestic – pure untapped nature. While there I saw thousands of salmon, a few bears, dozens of eagles, several humpback whales and other wildlife.
After uploading it to facebook, [...]
Continue Reading →Here were some very interesting questions people kept asking me.
Question: Does brand association relate only to associating with companies that relate to our brand and status?
Answer: Associations come in many forms. It doesn’t necessarily have to be with other companies.
For example…
Restaurant 1 – serves great food and reasonably priced [...]
Continue Reading →“In Los Angeles, there are a gazillion taco trucks. How did Kogi BBQ penetrate the competitive market and become the king of Korean tacos?
Simple – no one took that category. However, that alone won’t generate success. And how will they defend themselves from copy cats? Watch the video.”
[...]
Continue Reading →“Have you ever wondered why we like to buy luxury items? Let’s take my Versace sunglasses for example. What if it had a logo so small that it was barely visible? Is it still worth the buy if no one can tell it’s by Versace?
Why do we act this way? And how do you [...]
Continue Reading →We zipped through groves of trees. I was staring out of the window for the slight chance that I might see a Quileute wolf, but found only deer. When Mike’s van finally arrived at Shawnigan Lake School where Image Explorations (IE) was held, my eyes turned from hazy to giant globes. This boarding [...]
Continue Reading →Update: I am no longer hosting this workshop.
As many of you might know, I am hosting a marketing strategy workshop. In a recent post, a lot of discussion was created in regards to the state of the industry…Well, we’ve decided to try to do something about it.
Confirmed through the comments and the [...]
Continue Reading →Howdy,
Did I ever mention that I love Vancouver? Well, I do…a lot. I always have my little routine of places to visit while there including one of my favorite restaurants – Guu Izakaya!
I will be in Vancouver for a stint from July 10 to July 11. I will be speaking at [...]
Continue Reading →Book
Goodies
