Yesterday, I had an amazing time in SD where I participated at the San Diego Photog Shootout. There were a number of photography leaders coordinating their respective stations. I just hoovered around and took a few pictures here and there.
These two models had the best chemistry xoxo
Despite the male model’s masculine appearance, he snorts whenever he laughs, which makes him super endearing. “Woosah,” he would remind himself while rubbing his ear lobes.
Don’t get deceived by Roxanne’s (Pixel2Canves) sweet demeanor. When she’s serious, she’s serious.
Confessions of a Shopaholic
In the evening, I was graced with the opportunity to share with everyone my brand spankin’ new presentation on understanding our target audience and maximizing social media for generating business.
During my talk, Amber Fox asked me an interesting question – what book would I suggest to read to better understand marketing.
“Shopaholic by Sophie Kinsella,” I quickly responded.
While everyone chuckled, no one asked why. After returning home, I realized that I should have said something.
Rebecca Bloomwood (protagonist) is the true epitome of a consumer. While she humorously delves into her reasons (or non-reasons) for compulsively buying things, the better we understand how a consumer’s mentality works, the better we can create a marketing campaign for that specific audience (or any audience for that matter). Plus, it’s a really fun book to read!
Don’t stop at this book – read the entire series!
LA SmugMug Meet
Peter Garr is so gracious to have me as a guest speaker for LA’s SmugMug meet on February 18th, 7pm – 9pm!
Global Cafe
February 18, 2010 @ 7pm-9pm
11002 Ventura Blvd,
Studio City, CA 91604
So if you missed my presentation in San Diego, I will be giving the same one that day on understanding our target audience and maximizing social media 
More details here. So, who’s going?
See you all there!!!
Lawrence Chan
P.S. Sorry for being MIA recently (even on Twitter) because I have been super busy with various projects; this includes next week.
P.P.S. If you are attending the San Francisco SmugMug in February, the Bui Brothers have a lighting workshop for $99 – details here.
P.P.P.S. I finally joined the gym! I was going strong for 3-days straight and then I cheated tonight at Island’s Burgers. @Bullysaurus and I are guilty dieters. It wasn’t my fault! She coaxed me into it. We’re trying to look fit for a wedding I’m shooting in Jamaica in May. Ahhh not much time!
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Thanks for the mention of our Lighting workshop! It is going to rock!
Uhh thats shoot sounded like so much fun!
shame on you for the burgers (give’em to me)
Good for you joining the gym
you have a good one
Eileen
Ok I’ll Confess – I’m gonna go buy that book now.
Awesome tip once again. Thanks bro! Jamaica? At first I thought you were talking about your own wedding! 
Thanks for all your tips on buying the projector & the screen. Hopefully all will go well. Good times!
great blog! i’m going to go pick that book up from the library right now, though I know I’ll be looking for another dust jacket around the house to cover it up. lol.
You going to post more pics of the ‘vette peeking through in the first picture?
Thank you for your talk! It helped to clarify some points I had been concerned about!
nice shots!
love your work! When you coming to SF? I would love to attend one of your talks/smugmug events/shoot outs, etc.
thanks for sharing! diane
I totally agree about Confessions of a Shopaholic. One of the funniest books I’ve ever read bc it’s seriously how girls think when it comes to shopping!
Thank You so much for speaking at the event! I was so excited that you were there to shoot with everyone else & closeout the night perfectly with your presentation!! Bravo!
I love that entire series. It’s interesting but I’ve never thought of it in terms of marketing. Great post!
I *heart* Rebecca Bloomwood, mostly because I can completely understand her seemingly erratic shopping behavior (also because of her great first name). Never thought of it as an insight to marketing though…may be a good excuse to reread the book. Thanks!
P.S. I refuse to see the movie–it doesn’t even take place in England!
Thanks so much for your great words of wisdom on saturday. I actually asked the book question, because I have decided to read one business book a month. I have learned so much from these shoot outs, refining my photog skills, but there is so much more that can be learned from books. I will have to add your book recommendation to my list. Thanks!
Ah so sorry! I’ll change it asap!
see ya at the smug!
Looking forward to having you at the LA SMUG!
The photoshoot looks like a lot of fun ! Awesome tips as always!
OMG! I think you just became my favorite person EVER. LOVE shopaholic and I love it that you recommended the whole series. I don’t even have to hear what else you presented–although your notes would be nice– hint, hint…
AWESOME LAWRENCE!!!! I love the cars, the background, and the setting. How have you been??? Sorry i’ve been MIA for awhile… I think you probably know with the whole school deal.
Looking forward to meeting you at the LA Smug! I read your blog and I’ve seen you on the [b] school. I’ve also watched your videos on blogging techniques. Will be so cool to meet you in person!!
Thanks so much for spending time with our SD group and sharing your input on finding our target audience. It gave me and my hubby lots to chat about on the way home (esp. since he was a business marketing major). Oh, and thank you for making me covet the 45mm TS.
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