Not Just Tips, It’s A Formula

by Lawrence on August 17, 2009

UPDATE: The Tofurious SEO workshops are now available!

Please click on the following image to proceed, but I still highly recommend that you to read the content of this blog post first :)

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Hello everyone!

I am currently at Las Vegas attending Skip’s Summer School. Follow @tofurious for updates on LV and subscribe to mailing list for updates!

Mike Colon

I recently had the opportunity work with Mike Colon on a private SEO session. As Nikon would accurately put it, he is a “legend behind the lens.” Mike’s images have graced the pages of Rangefinder, Grace Ormonde, Photo District News, Shutterbug, TheKnot, and countless more. He is a phenomenal photographer, an amazing father and an overall a cool guy to hang out with.

While at Mike’s amazing house, I had a chance to chat with his glowing wife and play with his extremely hospitable son – Aidan. I absolutely loved how Aidan would always make sure that everyone was well hydrated and well fed with Otter Pops, granola bars and other snacks. During Mike’s private session, I shared with him everything that I will teach at the workshop.

I love the part where Mike says that “I will steal his business.” Mike is on a whole different level; it’s humbling [and funny] to hear a person of his caliber say that.

Like this video? Share it with others, copy code to embed video on your own blog / forum:
<embed src="http://blip.tv/play/g54rgZjtZwA%2Em4v" type="application/x-shockwave-flash" width="550" height="340" allowscriptaccess="always" allowfullscreen="true"></embed>

Workshop Details

What took me two years to learn, I’ve managed to compile into 5 hours. I’m not talking about tips that will help with this tag and that tag; I’m talking about a formula that will get you immediate results.

I remember during my first in Orange County workshop, Victor Sizemore Google’d a recent wedding he photographed and it was on page 3. Throughout the session, he typed away furiously making modifications to his website. By the time he finished giving his video testimonial, it was #1 on Google (literally #1 not page 1).

What I will cover:

  • What SEO is
  • How you can use SEO to make money*
  • Not tips, but tried and proven techniques on how to rank on Google**
  • Blogging etiquette – basically everything that I did to make Tofurious what it is
  • Access to Tofu House (still designing – access to an exclusive community where nice people hang out and help each other)

* You will be able to rank for what you want and book the brides you want. Your ROI (return on investment) will be immediate.
** I will prove it at the end of the week with a parody video LOL – it’s so funny I’m giggling just thinking about it

Some SEO Topics:

  • Google PageRank (PR)
  • Targeted key terms
  • Links and sources***
  • Link Types
  • Link specificity
  • Meta information
  • Header tags
  • Google Analytics
  • Google Webmaster Tools
  • Google Alerts
  • New media integration – Twitter, Facebook, etc.
  • more…more and much more…

“Give a man a fish and he will be full for a day. Teach a man to fish and he will be full forever.”

I will give you as many resources as I possibly can to make sure that you will be full and exploding with knowledge. Here is one way I will be personally helping (aside from teaching the techniques):

***Ask anyone and they will tell you that SEO is all about links (partially true but I’ll play along). There are actually a variety of link types and link strengths! Tofurious became a PR4 (very strong) in three months and is still growing. All attendees will get a big fat permanent link from Tofurious to boost their own websites based on deem credibility.

Workshop ONE – Orange County

I intend to visit other cities too, but OC is my hometown. I will have a survey soon asking where you want me to go, and I will try to be there. Some of you may already know this since you are on the mailing list, but here it is again:

Date: September 7, 2009
Location: Orange County
Host: Secret :)
When you can reserve a spot: August 25 – September 1

There will only be 30 seats, so it’s very limited. I imagine some of you might have many questions -

  • How much is it?
  • Do I need it?
  • Is it worth it?
  • Who is Lawrence Chan (Tofurious) and how can he prove that he’s good at this?

Whatever it is, feel free to ask me…in person!

Coffee Tour

coffee

Since Jet Blue has a promotion where I can have unlimited flights anywhere on their route for $600, I have decided to visit every city that has shown a strong interest. This includes Chicago, New York, Atlanta, Austin, Miami, San Francisco, etc.

I will be mailing a list of instructions on how to have coffee with me and on my tab. I will buy the first 50 people coffee / tea from Starbucks. You can ask me about SEO, blogging, Tofurious, my favorite color, how I like my tofu cooked…anything. Or you can just come for coffee and we can sit there staring at each other to see who blinks first.

Since I am in Las Vegas already, I will be having coffee tomorrow (August 18 – Tuesday) at the Starbucks in MGM next to Studio Cafe at 7:00am. If you want to join me for a free cup of joe, just wear your Skip’s Summer School lanyard and say “I’m thirsty, dude!”

Fun, fun fun!

Lawrence Chan

P.S. I am secretly the owner of Google =x

{ 43 comments… read them below or add one }

Monica August 17, 2009 at 8:18 am

Any plans to put this on DVD for purchase from us photographers in small cities?

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Malinda August 17, 2009 at 8:18 am

I hope you’ll be stopping in Canada at some point on the SEO workshop tour… perhaps Toronto?

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Aria August 17, 2009 at 8:33 am

Please come and do a workshop in Salt Lake CIty!!! You’ll find a lot of interest here. I love your work -thanks for sharing so much!

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Bernie August 17, 2009 at 8:40 am

Lawrence,

The ETC… as city location kills …. more details please…
Any intentions of coming to the Boston area. If not, don’t be alarmed if a black sedan pull next to you, an the next thing is that you find yourself blindfolded in a plane …

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Jeanette LeBlanc August 17, 2009 at 8:48 am

Any chance Phoenix is on the list???

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Dominic August 17, 2009 at 9:05 am

When will we see you in SF?, how about we take you on a wine country tour….Thanks for great posts & inspiration

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Jana August 17, 2009 at 9:06 am

Whoops.. this is what it should have said:
COME TO KC! ;)
Pa Pa Pa Pa Pa Pa PLEASE.
We have tons of Starbucks here. haha.

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Xander Swanson August 17, 2009 at 9:07 am

DVD’s please….please? Maybe you shouldn’t release them to the general public in case someone gets a copy and then steals all of our business. =) Instead you could just let your subscribers buy? Or better yet, just blog commenters/stalkers?

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Jessica August 17, 2009 at 9:17 am

We’d love to see you here in Portland, Oregon!

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Lawrence Chan August 17, 2009 at 9:32 am

Bernie – you’re funny! I’ll make sure to avoid your tinted car :x lol

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Madelynn Kenoly August 17, 2009 at 9:47 am

Fly to SF!

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Heather Jorgensen August 17, 2009 at 10:09 am

Austin? AUSTIN?! Really?? Sign me up! Wanna go for sushi too?

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Emma August 17, 2009 at 10:31 am

SEATTLE!!!!!!!!!!!!!!!! please

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Stephanie Barnard August 17, 2009 at 10:31 am

That’s great you are flying to all these fun places, but what about little ole us in the OC?

{pretty please}

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Kelly Prizel August 17, 2009 at 10:50 am

I’m so there when you visit NYC. I trying to not go crazy waiting for the info for the NYC visit to show up in my inbox(wohoo for the mailing list).

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Lawrence Chan August 17, 2009 at 11:12 am

We’ll do OC next week when I return from LV and SF!

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Christina Brosnan August 17, 2009 at 11:36 am

I hope you’re not in Chicago until January! I’ll be there then and would love to meet up to talk to the man in person!

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Curtis Copeland August 17, 2009 at 11:38 am

Looking forward to your workshop here – where do I sign up?

Curtis

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terence August 17, 2009 at 12:21 pm

How about Canada. eh? Western Canada would be awesome. Specifically, Calgary, Alberta – It’s great here, just ask Victor Sizemore :)

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stacy able August 17, 2009 at 1:29 pm

Ok I’m throwing in Indianapolis or Louisville in the hat, too… but I’m there for chicago! Can’t wait to be in my seat, with my shiney number#2 at the SEO tofurious workshop

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Rich Ford August 17, 2009 at 2:02 pm

Lawrence
Big hello from London to you and everyone else reading
Would love to get in on the SEO workshops but my free coffee would be cold by the time I landed!
As suggested by some others; a DVD would be an A1 excellent idea
I would pay several of your Yankee greenbacks for the privilege
Love your work – keep it up!

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Vivian Tran August 17, 2009 at 3:33 pm

HELLO Mr. Chan! Coffee Tour??? Wow…I didn’t even know you drank coffee…you’re always ordering tea with me ;) ? Glad you are back…we miss you!

-Vivian

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Alyson August 17, 2009 at 3:45 pm

Rats. Sept. 7 is a holiday…would you consider adding another day to the OC schedule?! Or come a little further north into LA? :) I’ll buy the coffee!!

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Lawrence Chan August 17, 2009 at 5:01 pm

ALYSON: LA will be one of my last cities to visit. I know how the traffic is so I won’t burden you all with that much work.

(I know – I live in LA)

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jc carley August 17, 2009 at 5:17 pm

I can’t wait for the New York Class!!

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Ryan Flood August 17, 2009 at 6:42 pm

I’m putting my vote in for Portland, OR, too. We have excellent coffee for your tour!

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Amy Sexton August 17, 2009 at 8:14 pm

Portland, Oregon or Seattle!!!! Please!!!!

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Lawrence Chan August 17, 2009 at 9:42 pm

SEATTLE here I come!

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Rahul Agarwal August 17, 2009 at 10:33 pm

Tampa….please?

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Denise Mabilog August 18, 2009 at 3:39 am

Philly or Baltimore, PLEASE!!!!!

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Syed August 18, 2009 at 3:38 pm

NYC !!!!!! Dude when ????

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Chester August 19, 2009 at 5:28 pm

Boston???

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Dylan McAmmond August 19, 2009 at 11:21 pm

Please make a DVD for us photographers in small (canadian) towns to buy! I would be the first to purchase! =)

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Angela Dowling August 20, 2009 at 12:07 am

Oh how I wish you’d come here lol – Atlanta is 5 hours, Miami is like 10 lol. But – we’ve already got a carpool ready to drive to Atlanta at a moment’s notice! How’s that for dedication!?

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Christine August 20, 2009 at 11:55 am

Wait. I thought I owned Google? ;-)

It was great meeting you in Vegas, and after talking I am SO EXCITED about this!!! So VERY excited!!! I can’t wait to attend the workshop – somewhere. If the first one wasn’t on a holiday weekend where I was already booked, I would totally be there!

Wish I could have heard more of your brilliant tips in Vegas – looking forward to talking more soon!

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Jaclyn Simpson August 20, 2009 at 5:46 pm

Lawrence, it was great meeting you! Thanks for taking the time to talk with us over coffee in Vegas.

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Gabriel Mora August 20, 2009 at 7:49 pm

I’ve been your biggest fan even before you hit page 1 (LOL) Please let me know about ANY workshop in the O.C. or L.A. area. Every time I assist to any of your workshops I always leave with a tremendous load of information and good knowledge. Not to mention the excellent host you are and the well prepared information you share. Thank you again for all your hard work, for sharing it and for being a true inspiration and motivation for those (like me) beginners on this delicate yet amazingly exciting world of art through photography.

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Josie Teh August 21, 2009 at 1:45 am

Any chances for you to be in ASIA?
somewhere like a small island known as Penang in Malaysia? :) Maybe it’s too far ~

But anyways, love all your sharing. you are so kind. God Bless you!

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Candace Wilson August 21, 2009 at 7:39 pm

Nashville or Atlanta!! I would love to attend your SEO workshop! I need to badly!

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Tasha Prescott August 22, 2009 at 3:39 pm

How about come to GOOD Ole’ Raleigh NC! We’ll show ya some southern attention, none like it!

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themisfit August 23, 2009 at 7:16 am

Come to Kelowna BC Canada, if not maybe you could get the Bui brothers to make a sweet DVD of your SEO session so those of us that can’t make it to one of your workshops could benefit from your knowledge.

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Chris c August 24, 2009 at 12:26 pm

LOOK HERE! Somewhere in the SOUTHEAST side..KY, TN, VIRGINIA, OHIO. LOVE to hear what it’s all about!

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Jan August 24, 2009 at 8:22 pm

Washington DC, please!

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