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So You Want to Photograph Weddings, Pets… and Anything that Pays. I Might Have a Solution.

by Lawrence on September 7, 2010

I can see how it is tempting to shoot weddings, pets, maternity, newborn, children, family, portraits… especially in this economic climate. To be honest, it’s almost silly not to. I get it – squeeze in a few portrait sessions and it’ll be enough money for your kid’s braces. However, per last week’s article on brand [...]

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Why You? How to Craft Your Brand in 3 Steps

August 30, 2010
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Preface: this is a long post, but worth reading. I was watching Creative Live with Jasmine Star and was inspired to write this post. Her credit is below. Let’s say that Lady Gaga was getting married. Gaga picked three photographers she really liked, you included. Her time is valuable, so she invites all three photographers [...]

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A Photographer’s Disneyland –
WPPI Road Trip Sacramento

August 26, 2010
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Do you know of the feeling after having visited Disneyland as a kid? It was a mixture of excitement, happiness and exhaustion. Well, an equivalent for photographers would be WPPI Sacramento Road Trip. I had the honor of being invited to speak in Sacramento about the Making and Marketing of Fusion Movies. For those who [...]

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How to Rock
[especially a bridal show]

August 25, 2010
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A number of people have emailed, twitter‘ed, facebook‘ed me about bridal shows. All of the messages were about the same. I don’t want to be another business card or brochure that they’ll never see when they get home. How can I be different? If there was one thing, what would it be? And…I don’t have [...]

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Here is a Method that Uses
Bieber Fever to Sell More Proactiv

August 23, 2010
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My girlfriend (Julie) used to race over to Borders or Barnes & Noble after middle / high school (she’s not in HS anymore just to be clear) to filter through all of the teen magazine racks including the famous Tiger Beat. She would lap up all of the teen gossip and pin the posters up [...]

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3 Steps To Making A Powerful Sale

August 18, 2010
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How many times has someone talked about his or her products and it sounded like, “blah blah blah?” …I have no idea what you’re talking about or how it pertains to me, but I’ll nod and pretend that I do. Today I was at the market and was intrigued by how Celestial Seasonings labeled their [...]

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4 Reasons Why I Choose
Facebook Personal Page vs. Fan Page

August 13, 2010
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A few days ago, I had a Tofurious fan email me asking how to use social media to get more business – namely Facebook. From my understanding, he was relying on a facebook fan (business) page and not a personal page. Me: Why a fan page? Him: Because everyone told me to do it. I’m [...]

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Same Sex Marriage Weddings

August 12, 2010
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Do you agree or disagree? Personally, I’m on board with same sex marriage. I don’t think love should have boundaries. Banning it is almost as bad as racism. Anyway, since I’m a business strategist and this blog is about marketing, let’s talk business. An estimated 18,000 same-sex couples married during the six months when such [...]

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Ultimate @JambaBananaMan Showdown Fail –
Competing Outside Of Focus

August 11, 2010
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Jamba Juice continues to pique my interest…in negative ways. Jamba Juice, you know I love you, but seriously, I need to have a little chat with your CMO or CEO. Recently, Jamba Juice ran a Cheeseburger Smoothie parody video to show how silly it is to mix focuses. The jab was at McDonald’s for serving [...]

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Business Books Are Sort Of Useless

August 10, 2010
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Business books are sort of useless if you cannot apply it to your own business. They are insanely valuable if you can. Otherwise, they’re just cool theories. The depth of understanding is relative to your experience. For example, there are times when I read a business book again and find the words making more sense. [...]

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7 Ways To Have An Awesome About Page…
And Yes, It’s Important

July 29, 2010
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If you want to engage, pique curiosity and connect emotionally with your clients, you will need an effective about page. And unfortunately for photographers, images do not define you. Images are merely an extension of you and the shutter button. What I’m talking about is creating bridges with clients. The more bridges you have, the [...]

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